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Fundraising Principles and Practice
PDF Download Fundraising Principles and Practice
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From the Back Cover
Praise for fundraising principles and practice "Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort." John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University "This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising." Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent "Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners." Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto "Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs." SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc. "Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that." -Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising
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About the Author
Adrian Sargeant is the Robert F. Hartsook Professor of Fundraising at Indiana University; professor of nonprofit marketing and fundraising at Bristol Business School in the United Kingdom; and adjunct professor of philanthropy at the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology, Brisbane, Australia. The managing editor of the International Journal of Nonprofit and Voluntary Sector Marketing, he has authored numerous articlesand books. Jen Shang is a professor and philanthropic psychologist at the School of Public and Environmental Affairs at Indiana University–Bloomington. Her work has been featured in the Chronicle of Philanthropy, Advancing Philanthropy, Nonprofit Times, and The New York Times.
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Product details
Hardcover: 688 pages
Publisher: Jossey-Bass; 1 edition (April 19, 2010)
Language: English
ISBN-10: 0470450398
ISBN-13: 978-0470450390
Product Dimensions:
7.3 x 1.6 x 9.5 inches
Shipping Weight: 2.8 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
12 customer reviews
Amazon Best Sellers Rank:
#292,347 in Books (See Top 100 in Books)
I found the amount of research that went into writing the book to be excellent. I found the section on fundraising planning of great value. Most other books I have read on fundraising jump straight into fundraising methods. I also liked the fact that the authors highlighted fundraising as a profession. The book is worhty of its title. Before you get to the practice of fundraising you need to understand the principles behind it all. This book does just that. If you have to raise funds for your organisation, this book needs to be on your bookshelf.
it's in perfect condition! Really nice textbook
Good book a little dry.
Very good, clearly written book about fundraising. I particularly like the section on the history of fundraising. It is also easy to look up specific subjects.
Easy read!
Great condition
Text was great
I had to get this book for a graduate course. It gives a lot of information, although a bit long at times. It covers all aspects of fundraising for non-profits. I may read it sometime again in the future
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